What Lucra believes about pricing.
Not conversion. Not revenue. Margin × conversion, per visitor. Every decision optimizes that.
The model prioritizes what to change; your real sales are the verdict. Apply the move, watch the result, and re-run as the data updates.
Raising underpriced items is low-risk money. Price cuts are volume bets — earned, not assumed.
No move over 30% in one step. Never below a safe margin. Overstock gets marked down, never marked up.
Nothing changes without your say. Lucra finds and recommends; you approve.